Making the Healthcare Shift

Scott Davis is the Chief Growth Officer of Prophet, a leading strategic growth firm. In over 25 years of brand and marketing strategy consulting, he has worked with an array of clients, including, GE, Johnson & Johnson, Allstate, Hershey's, Microsoft, Boeing, Sara Lee, NBC Universal, the NBA, Target, Gulfstream, United Airlines, and the City of Chicago. His work in healthcare includes Johnson & Johnson, the Blue Cross Blue Shield Association, Mayo Clinic, Encompass Health and an array of provider systems in the US and across the globe. Scott is a frequent guest lecturer at MBA programs across the country and served as an adjunct professor at the Kellogg School of Management at Northwestern University. Scott began his career at Procter & Gamble and is now a contributing columnist at forbes.com and the author of 3 previous books, including The Shift: The Transformation of Today's Marketers into Tomorrow's Growth Leaders. He resides in Glencoe, IL.Jeff Gourdji is a Partner and a co-leader of the healthcare practice at Prophet. With 20 years of leading high-impact marketing and strategy projects, Jeff brings a breadth of experience that comes from working across many industries as marketing practitioner, management consultant and political strategist. Jeff has worked extensively across the health care value chain with an array of growth challenges. His current and past clients include Mayo Clinic, Northwestern Medicine, Encompass Health, Anthem, Eli Lilly & Company and several Blue Cross Blue Shield plans. Jeff is a frequent speaker and writer on healthcare topics and has been published or cited in Becker's Hospital Review, Modern Healthcare, Medical Marketing & Media (MM&M), PM 360 and MediaPost. Jeff received his B.A. from the University of Michigan and his M.B.A. from the University of Chicago Booth School of Business. He currently resides in Chicago, IL.