Celebrity Sells
Have you ever asked for an autograph? Been a music fan? Liked watching well-known personalities on TV? Had a favourite movie star? Enjoyed reading about the rich and famous? If your answer is 'yes' to any or all of the above, then it?s pretty likely you?ve bought a product endorsed by a celebrity. This fascinating book reveals how ?celebrity sells? and is a great read for anyone interested in advertising, media, communication and brands. There are lots of ?how to? advice, examples good and bad, new insights, ballpark costs and hard evidence of success, plus interviews with top creative talents such as David Abbott, John Hegarty, Peter Souter…
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Produktdetails
- ISBN: 978-0-470-86971-0
- EAN: 9780470869710
- Produktnummer: 13845241
- Verlag: Wiley
- Sprache: Englisch
- Erscheinungsjahr: 2004
- Seitenangabe: 340 S.
- Plattform: PDF
- Masse: 3'877 KB
Über den Autor
Hamish Pringle is the Director General of IPA (Institute of Practitioners in Advertising). He was previously director of Brand Beliefs Ltd and the Vice-Chairman, Director of Marketing at Saatchi & Saatchi. He is co-author of Brand Spirit: How Cause Related Marketing Builds Brands and Brand Manners: How to Create the Self-confident Organization to Live the Brand both published by Wiley.
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