Guerrilla Marketing to Heal the World: Combining Principles and Profit to Create the World We Want
On social media, the author has 7493 followers on Twitter, 2252 on Facebook, 2000 on LinkedIn. Also has a mailing list of about 3000 and participates actively on several LinkedIn and Yahoo discussion lists with a collective reach in the tens of thousands. Also manages between 50-150 media hits per year. He has been quoted more than once in New York Times, Wall Street Journal, ABC News, MSNBC, AOL, Mashable, Forbes, Inc, Entrepreneur, Fortune Small Business, Fast Company, Washington Post, Christian Science Monitor, Southwest Spirit, Woman's Day, Bottom Line, Boston Globe, Los Angeles Times, Green America, GreenBiz.com, Entrepreneurist.Frequent…
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Produktdetails
Weitere Autoren: Horowitz, Shel
- ISBN: 978-1-63047-658-8
- EAN: 9781630476588
- Produktnummer: 18297776
- Verlag: Morgan James Pub
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Seitenangabe: 386 S.
- Masse: H22.8 cm x B15.3 cm x D3.0 cm 522 g
- Gewicht: 522
Über den Autor
Jay Conrad Levinson created the Guerrilla Marketing brand in 1984, after an advertising career including such iconic campaigns as the Energizer Bunny, United's Friendly Skies, and even the Marlboro Man. His 60+ books have sold more than 20 million copies.Award-winning author of nine previous books including the long-running category bestseller Guerrilla Marketing Goes Green, Shel Horowitz helps green and socially conscious businesses profit by going greener and by addressing hunger, poverty, war, and catastrophic climate change. His consulting, writing, and speaking practice has spread to six continents so far. Shel has braided together careers as both an activist and a marketer since the 1970s; he's especially proud of starting a successful movement to save the Mount Holyoke Range in Massachusetts.
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