Leading Pharmaceutical Innovation
Trends and Drivers for Growth in the Pharmaceutical Industry
Pharmaceutical giants have doubled their investments in drug development in the past decade only to see new drug approvals remain constant. This book investigates and highlights a set of proactive strategies aimed at generating sustainable competitive advantage based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of cooperation and internationalization, such as open innovation in the early phases of R&D. Our findings are illustrated by cases from Europe, the US, and…
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Produktdetails
Weitere Autoren: Reepmeyer, Gerrit / Zedtwitz, Maximilian von
- ISBN: 978-3-540-77635-2
- EAN: 9783540776352
- Produktnummer: 3509902
- Verlag: Springer Berlin Heidelberg
- Sprache: Englisch
- Erscheinungsjahr: 2008
- Seitenangabe: 204 S.
- Masse: H24.1 cm x B16.0 cm x D1.7 cm 477 g
- Auflage: 2nd ed. 2008
- Abbildungen: HC runder Rücken kaschiert
- Gewicht: 477
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