International Business Strategy: Theory and Practice
With stagnated demand in many home economies, the need to internationalize and exploit foreign market opportunities has never been more paramount for businesses to succeed at a global level. However, this process raises a number of questions, such as: can firms use their knowledge of one market in the next? Can firms pursue internationalization on several fronts at the same time? How should firms handle cultural and institutional differences between markets? This textbook provides students with the core research in international business and strategy, including organization, efficiency, external relationships and the challenges found in an in…
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Produktdetails
Weitere Autoren: Ghauri, Pervez (Hrsg.)
- ISBN: 978-0-415-62469-5
- EAN: 9780415624695
- Produktnummer: 13277783
- Verlag: Routledge
- Sprache: Englisch
- Erscheinungsjahr: 2015
- Seitenangabe: 666 S.
- Masse: H24.9 cm x B17.8 cm x D4.3 cm 1'338 g
- Gewicht: 1338
Über den Autor
Peter Buckley is Professor of International Business at the University of Leeds, UKPervez Ghauri is Professor of International Business at Kings College London, UK
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