Andy Green

Effective Personal Communication Skills for Public Relations

Buch

To be a successful public relations practitioner one has to be a great communicator at all levels. This stimulating and original book shows PR people how to harness their personal powers of communication to enhance their personal brand and ensure that they get their message across. Andy Green takes an essentially creative and modern approach drawing on the very latest research and thinking into the how the mind works and how ideas are communicated. In particular, he introduces the reader to the theory of memes. A term coined by Richard Dawkins, memes are contagious ideas that once communicated spread like a virus. Green shows how to achieve t… Mehr

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Produktdetails

ISBN: 978-0-7494-4407-5
EAN: 9780749444075
Produktnummer: 1381105
Verlag: Kogan Page
Sprache: Englisch
Erscheinungsjahr: 2006
Seitenangabe: 219 S.
Masse: H23.4 cm x B15.6 cm x D1.5 cm 422 g
Gewicht: 422

Über den Autor

Andy Green runs his own public relations and marketing consulting firm. He teaches courses on creativity for the UK's Chartered Institute of Public Relations and many leading organizations. He is also the author of Effective Personal Communication Skills for Public Relations.