Casebook on General Management in Asia Pacific
This text consists of cases of European Businesses in Asia Pacific, Asian Businesses in Asia Pacific and Asian Businesses in Global Competition. It covers a wide range of topics including, human resources, corporate culture, strategic planning, cross-cultural marketing, marketing strategy, manufacturing, alliances and partnership, utilising information technologies, entry into new markets and many more. It will be relevant to many courses in the areas of general management, international management and strategy.
CHF 139.00
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
V106:
Fremdlagertitel. Lieferzeit unbestimmt
Produktdetails
Weitere Autoren: Shen, Xiaobai
- ISBN: 978-0-333-71791-2
- EAN: 9780333717912
- Produktnummer: 23248438
- Verlag: Palgrave
- Sprache: Englisch
- Erscheinungsjahr: 1999
- Seitenangabe: 624 S.
- Auflage: 1999
Über den Autor
DOMINIQUE TURPIN is Professor at IMD, International Institute for Management Development, Lausanne, Switzerland.XIAOBAI SHEN is a Researcher, formerly at IMD, International Institute for Management Development, Lausanne, Switzerland.
4 weitere Werke von Dominique Turpin:
Bewertungen
Anmelden