The Handbook for Focus Group Research
As one of the most popular tools for gathering information in today's market place, focus groups require understanding of purpose and good grounding in the technique to be effective. Thomas Greenbaum provides the latest information on conducting effective focus groups in this revised edition of The Handbook for Focus Group Research.New chapters discuss the technology revolution and its relevance to focus group research, with particular reference to the strengths and weaknesses of video conferencing and the Internet; the globalization of focus groups and the need to understand the major differences between focus group research in different cou…
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Produktdetails
- ISBN: 978-0-7619-1253-8
- EAN: 9780761912538
- Produktnummer: 1389234
- Verlag: SAGE Publications Inc
- Sprache: Englisch
- Erscheinungsjahr: 1998
- Seitenangabe: 280 S.
- Masse: H15.5 cm x B23.0 cm x D1.9 cm 446 g
- Gewicht: 446
- Sonstiges: Professional & Vocational
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