Commercial Communication in the Digital Age
Information or Disinformation?
In today's digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities topublish, get informed or communicate - to co-create -, and toreach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time a…
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Produktdetails
Weitere Autoren: Rimscha, M. Bjørn (Hrsg.) / Grubenmann, Stephanie (Hrsg.)
- ISBN: 978-3-11-041650-3
- EAN: 9783110416503
- Produktnummer: 18946963
- Verlag: De Gruyter Mouton
- Sprache: Englisch
- Erscheinungsjahr: 2017
- Seitenangabe: 270 S.
- Masse: H23.6 cm x B16.1 cm x D2.0 cm 531 g
- Abbildungen: 20 Schwarz-Weiß- Abbildungen
- Reihenbandnummer: 7
- Gewicht: 531
Über den Autor
Gabriele Siegert und Stephanie Grubenmann, University of Zurich, Switzerland, M. Bjørn von Rimscha, University of Mainz, Germany.
6 weitere Werke von Gabriele (Hrsg.) Siegert:
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Information or Disinformation?
Information or Disinformation?
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