Love-Based Copywriting Method
The Philosophy Behind Writing Copy that Attracts, Inspires and Invites
The book that started a movement! Part of the highly acclaimed Love-Based Business series that has been featured on numerous media outlets including Forbes, CBS and NPR. Do you hate the way sales and marketing copy makes you feel? Sales-y? Inauthentic? Hype-y? Just plain icky?You're not alone ... and there's a reason you feel that way. It's because traditional sales and marketing copy (also known as direct response copy) sells by tapping into fear.But, you don't have to use fear - you can sell and market your business using love instead. And when you do that, you stop manipulating and twisting arms to get buyers, and instead start attracti…
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Produktdetails
- ISBN: 978-0-9968260-1-3
- EAN: 9780996826013
- Produktnummer: 32934634
- Verlag: Love-Based Publishing
- Sprache: Englisch
- Erscheinungsjahr: 2015
- Seitenangabe: 112 S.
- Masse: H22.9 cm x B15.2 cm x D0.6 cm 175 g
- Abbildungen: Paperback
- Gewicht: 175
Über den Autor
Michele PW (Pariza Wacek) is a best-selling, award-winning fiction and nonfiction author. For fiction she writes psychological thriller/mystery/suspense books that also include a dash of romance. Her books and writings have been featured on CBS, NPR, USA Today and more.
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