Marketing: An Introduction, Global Edition
For undergraduate courses on the Principles of Marketing.An Introduction to the World of Marketing Using a Proven, Practical, and Engaging ApproachMarketing: An Introduction shows students how customer value-creating it and capturing it-drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package.The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and…
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Produktdetails
Weitere Autoren: Kotler, Philip / Opresnik, Marc Oliver
- ISBN: 978-1-292-14652-2
- EAN: 9781292146522
- Produktnummer: 31732437
- Verlag: Pearson HigherEducation
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Seitenangabe: 672 S.
- Plattform: PDF
- Masse: 103'693 KB
- Auflage: 13. Auflage
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