The Elusive Fan: Reinventing Sports in a Crowded Marketplace
Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been harder to attract, engage, and retain the sports fan.Today's sports fans are bombarded by choices. Traditional sports, such as baseball, football, and basketball, compete for fans' dollars with snowboarding, lacrosse, poker...even paintball. The old business formulas, developed in the age of three TV networks and creaky stadiums, no longer apply. World-renowned communication expert Irving Rein, international marketing guru Philip Kotler, and communication specialist Ben Shields deliver a…
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Produktdetails
Weitere Autoren: Kotler, Philip / Ryan Shields, Ben
- ISBN: 978-0-07-145409-4
- EAN: 9780071454094
- Produktnummer: 2257683
- Verlag: Mcgraw Hill Book Co
- Sprache: Englisch
- Erscheinungsjahr: 2006
- Seitenangabe: 345 S.
- Masse: H23.2 cm x B17.2 cm x D2.9 cm 662 g
- Gewicht: 662
Über den Autor
Irving Rein, Ph.D. is a Professor of Communication Studies at Northwestern University's School of Communication. The author of 12 books, including High Visibility, a groundbreaking study of image making, Rein also serves on Major League Baseball's Commissioner's Initiative for the 21st Century and is a member of the Advisory Board for Northwestern University's Master of Arts in Sports Administration.
3 weitere Werke von Irving Rein:
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