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Martin Lindstrom

Buyology

How Everything We Believe About Why We Buy is Wrong

Ebook (EPUB Format)

Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it's being used all the time. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time. These are just a few of the findings of Martin Lindstrom's groundbreaking study of what really makes consumers tick. Convinced that there is a gulf between what we believe influences us and what actually does, he set up a highly ambitious research project that employed the very latest in brain-scanning technology and called on the… Mehr

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Produktdetails


  • ISBN: 978-1-4481-4976-6
  • EAN: 9781448149766
  • Produktnummer: 14354119
  • Verlag: Cornerstone
  • Sprache: Englisch
  • Erscheinungsjahr: 2012
  • Seitenangabe: 272 S.
  • Plattform: EPUB
  • Masse: 439 KB

Über den Autor


Martin Lindstrom

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