Campaign Manager
Successful campaign manager and three-time mayor of Ashland, Oregon, Catherine Shaw presents a clear and concise, must-have handbook for navigating local campaigns. The Campaign Manager gives political novices and veterans alike a comprehensive and detailed plan for organizing, funding, publicizing, and winning local political campaigns. Finding the right message and targeting the right voters are clearly explained through specific examples, anecdotes, and illustrations. Shaw also provides in-depth information on assembling campaign teams, precinct analysis, canvassing, and dealing with the media. Significant features of the fifth edition inc…
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Produktdetails
- ISBN: 978-0-429-96309-4
- EAN: 9780429963094
- Produktnummer: 26593229
- Verlag: Taylor & Francis
- Sprache: Englisch
- Erscheinungsjahr: 2018
- Seitenangabe: 440 S.
- Plattform: PDF
- Masse: 0 KB
Über den Autor
Catherine Shaw served twelve years (three terms) as mayor of Ashland, Oregon, and four years as a member chief of staff in the Oregon legislature. She has over two decades of campaign management experience, and has taught campaign courses at Yale, the University of California, and Southern Oregon University.
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