Democracy in Decline
Rebuilding its Future
Democracy in Decline is an examination by the 'father of modern marketing' into how a long cherished product (democracy) is failing the needs of its consumers (citizens).Philip Kotler identifies 14 shortcomings of today's democracy and confronts this gloomy outlook with some potential solutions and a positive message; that a brighter future awaits if we can come together and save democracy from its decline. Encouraging readers to join the conversation, exercise their free speech and get on top of the issues that affect their lives regardless of nationality or political persuasion.Suitable for students across a broad range of courses including…
Mehr
CHF 29.65
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
Versandkostenfrei
V221:
Noch nicht erschienen, Dezember 2021
Produktdetails
- ISBN: 978-1-4739-8828-6
- EAN: 9781473988286
- Produktnummer: 20183805
- Verlag: SAGE Publications
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Seitenangabe: 224 S.
- Plattform: EPUB
- Auflage: First Edition
Über den Autor
Philip Kotler is the S. C. Johnson & Son Distinguished Professor of International Marketing at the J. L. Kellogg School of Management, Northwestern University, Evanston, Illinois. Kellogg was twice voted Best Business School in Business Week's survey of U.S. business schools. It is also rated Best Business School for the Teaching of Marketing. Professor Kotler has significantly contributed to Kellogg's success through his many years of research and teaching there.He received his master's degree at the University of Chicago and his Ph.D. degree at MIT, both in economics. He did postdoctoral work in mathematics at Harvard University and in behavioral science at the University of Chicago.Professor Kotler is the author of Marketing Management, the most widely used marketing book in graduate business schools worldwide; Principles of Marketing; Marketing Models; ,; Good Works, Market Your Way to Growth, Winning Global Markets, Kotler on Marketing, Confronting Capitalism, and Democracy in Decline. He has published over 150 articles in leading journals, several of which have received best-article awards.Professor Kotler was the first recipient of the Distinguished Marketing Educator Award (1985) given by the American Marketing Association (AMA). The European Association of Marketing Consultants and Sales Trainers awarded him their prize for Marketing Excellence. He was chosen as the Leader in Marketing Thought by the Academic Members of the AMA in a 1975 survey. He also received the 1978 Paul Converse Award of the AMA, honoring his original contribution to marketing. In 1995, Sales and Marketing Executives International (SMEI) named him Marketer of the Year. In 2012 he received He was the first chosen Legend in Marketing and his work was published and reviewed in nine volumes.Professor Kotler has consulted for such companies as IBM, General Electric, AT&T, Honeywell, Bank of America, Merck, and others in the areas of marketing strategy and planning, marketing organization, and international marketing.is was a member of the Board of Governors of the School of the Art Institute of Chicago and a member of the advisory board of the Drucker Foundation. He has received honorary doctoral degrees from Stockholm University, University of Zurich, Athens University of Economics and Business, DePaul University, the Cracow School of Business and Economics, Groupe H.E.C. in Paris, the University of Economics and Business Administration in Vienna, the Catholic University of Santo Domingo, and the Budapest School of Economic Science and Public Administration, and several other universities.He has traveled extensively throughout Europe, Asia, and South America, advising and lecturing to many companies and organizations. This experience expands the scope and depth of his programs, enhancing them with an accurate global perspective.
100 weitere Werke von Philip Kotler:
Strategic Marketing For Health Care Organizations
Rebuilding its Future
Rebuilding its Future
Ebook (PDF Format)
CHF 96.00
Strategic Marketing For Health Care Organizations
Rebuilding its Future
Rebuilding its Future
Ebook (EPUB Format)
CHF 75.00
A Stakeholder Approach to Corporate Social Responsibility
Rebuilding its Future
Rebuilding its Future
Ebook (EPUB Format)
CHF 154.80
Principles of Marketing European Edition 7th edn
Rebuilding its Future
Rebuilding its Future
Ebook (EPUB Format)
CHF 53.50
Marketing 4.0 - Der Leitfaden für das Marketing der Zukunft (Ungekürzt)
Rebuilding its Future
Rebuilding its Future
Audio Download
CHF 19.00
Principles of Marketing Scandinavian Edition, 3rd edn, ePub
Rebuilding its Future
Rebuilding its Future
Ebook (EPUB Format)
CHF 70.30
Strategic Marketing for non-profit Organisations:Pearson New International Edition
Rebuilding its Future
Rebuilding its Future
Ebook (PDF Format)
CHF 58.05
Marketing for Hospitality and Tourism, Global Edition
Rebuilding its Future
Rebuilding its Future
Ebook (PDF Format)
CHF 56.75
Bewertungen
Anmelden