Answering the Ultimate Question
How Net Promoter Can Transform Your Business
Praise for Answering the Ultimate Question A gritty, practical, how-to guide for anyone looking to implement high-impact customer loyalty programs. Loaded with tips and tricks-the things you need to know to use Net Promoter as a discipline for building a more profitable business. -Ralph A. Oliva, executive director, Institute for the Study of Business Markets; Professor of Marketing, Smeal College of Business, Penn State University Most customer loyalty management efforts fail because of poor implementation and a lack of attention to detail. This book provides organizations implementing a Net Promoter program with a comprehensive and detailed…
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Produktdetails
Weitere Autoren: Owen, Richard
- ISBN: 978-0-470-39572-1
- EAN: 9780470395721
- Produktnummer: 13954749
- Verlag: Wiley
- Sprache: Englisch
- Erscheinungsjahr: 2008
- Seitenangabe: 320 S.
- Plattform: PDF
- Masse: 4'031 KB
Über den Autor
Richard Owen is CEO of Satmetrix. Satmetrix was instrumental in developing the concept of Net Promoter and is dedicated to helping organizations apply and benefit from this revolutionary approach using innovative technology and services. Laura Brooks, PhD, is vice president of research and consulting at Satmetrix. She is the acknowledged expert in applying the Net Promoter discipline at an operational level. Brooks has conducted and published over thirty studies on Net Promoter, customer loyalty, and word of mouth marketing.
1 weiteres Werk von Laura L. Brooks:
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