How To Write Better Copy
An easy-to-read, step-by-step guide to writing copy that gets noticed, engaged with and acted uponWhether you're a freelance writer drumming up business from clients, an entrepreneur trying to get new leads and more sales, an agency creative in need of inspiration, or you simply want to persuade someone to adopt your point of view, this book will help you write copy that works.how to: write better copy teaches you to stop and think about how best to appeal to your reader before you begin, how to make your writing interesting, and how to create the brief and plan your copy. Then it takes you step-by-step from writing the perfect headline throu…
Mehr
CHF 13.90
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
V104:
Folgt in ca. 10 Arbeitstagen
Produktdetails
- ISBN: 978-1-5098-1457-2
- EAN: 9781509814572
- Produktnummer: 19941601
- Verlag: Pan Macmillan
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Seitenangabe: 160 S.
- Masse: H19.4 cm x B12.3 cm x D1.5 cm 190 g
- Gewicht: 190
- Sonstiges: General (US: Trade)
Über den Autor
Steve Harrison was European Creative Director (OgilvyOne) and Global Creative Director (Wunderman) either side of starting his own agency, HTW. At HTW, he won more Cannes Lions in his discipline than any creative director in the world. That discipline was direct marketing, which means his copy was judged not by how clever it was but by how many things it sold. When he left agency life, Campaign magazine described him as 'the greatest direct marketing creative of his generation'. Steve's work appears in The D&AD Copy Book, which features the world's top 50 copywriters of the past 50 years. His How to Do Better Creative Work became the most expensive advertising book of all time when it traded on Amazon.co.uk at £3,854 a copy. It is published in English, Mandarin, Spanish and Italian.
57 weitere Werke von Steve Harrison:
Bewertungen
Anmelden