Location Based Marketing For Dummies
Reward your customers, build their loyalty, and let them help market your businessWant your marketing efforts to reach the right customer at exactly the right time? How about as they walk into your store? Location-based marketing lets you provide highly targeted offers and build customer loyalty. This book explains location-based services, what your campaign should contain, how to launch it, and how to measure results.* Check in -- learn what goes into a check-in, what will encourage customers to do it, and what data you can collect* Get started -- find out how to set up a campaign on foursquare, Facebook Places, Yelp, and Gowalla* Know what…
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Produktdetails
Weitere Autoren: Schneider, Mike
- ISBN: 978-1-118-02249-8
- EAN: 9781118022498
- Produktnummer: 19667151
- Verlag: Wiley
- Sprache: Englisch
- Erscheinungsjahr: 2011
- Seitenangabe: 288 S.
- Masse: H23.6 cm x B18.8 cm x D1.7 cm 435 g
- Gewicht: 435
Über den Autor
Aaron Strout heads location-based marketing efforts at WCG, digital agency of the year as ranked by The Holmes Report.Mike Schneider is Senior Vice President, Director Digital Incubator for allen & gerritsen, ranked as a top independent advertising agency by AdAge.
2 weitere Werke von Aaron Strout:
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