The Ten Faces of Innovation
IDEO's Strategies for Beating the Devil's Advocate and Driving Creativity Throughout Your Organization
Filled with engaging stories of how companies like Kraft, Intel, Safeway and the Mayo Clinic have incorporated IDEOUs thinking to transform the customer experience, this book is an extraordinary guide to nurturing and sustaining a culture of continuous innovation and renewal.
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Produktdetails
Weitere Autoren: Littman, Jonathan
- ISBN: 978-0-385-51207-7
- EAN: 9780385512077
- Produktnummer: 19366479
- Verlag: Random House N.Y.
- Sprache: Englisch
- Erscheinungsjahr: 2005
- Seitenangabe: 288 S.
- Masse: H24.6 cm x B16.7 cm x D2.2 cm 770 g
- Abbildungen: Farb. Abb.
- Gewicht: 770
Über den Autor
TOM KELLEY is a partner at IDEO, and the author of the bestselling The Art of Innovation and Creative Confidence. JONATHAN LITTMAN is the author of several books on business, crime, and sport. He is the founder of Snowball Narrative and SmartUp.life, and was previously a contributing editor at Playboy.
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IDEO's Strategies for Beating the Devil's Advocate and Driving Creativity Throughout Your Organization
IDEO's Strategies for Beating the Devil's Advocate and Driving Creativity Throughout Your Organization
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