Co-Opetition
Co-opetition offers a new way of thinking that combines competition and cooperation. It is the first book to adapt game theory to the needs of CEOs, managers and entrepreneurs. Though often compared to games like chess or poker, business is different - people are free to change the rules, the players, the boundaries, even the game itself. The essence of business success lies in making sure you are in the right game. Actively shaping which game you play, and how you play it, is the core of the innovative business strategy laid out in Co-opetition. Barry Nalebuff and Adam Brandenburger, professors at Yale and Harvard, are pioneers in the pract…
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Produktdetails
Weitere Autoren: Nalebuff, Barry J
- ISBN: 978-1-86197-507-2
- EAN: 9781861975072
- Produktnummer: 17609904
- Verlag: Profile Books Ltd
- Sprache: Englisch
- Erscheinungsjahr: 1997
- Seitenangabe: 304 S.
- Masse: H19.6 cm x B13.0 cm x D2.0 cm 248 g
- Auflage: Main
- Gewicht: 248
- Sonstiges: Postgraduate, Research & Scholarly
Über den Autor
Adam M Brandenburger graduated from Cambridge and is a professor at the Harvard Business School. He is the author of many of Harvard's bestselling strategy cases. He has worked with Ciba-Geigy, Fidelity Investments, Honeywell, KPMG Peat Marwick, Merck, and Northwestern Life Insurance.Barry J Nalebuff graduated from Oxford and is a professor at Yale Management School. He is co-author of Thinking Strategically. He has consulted for American Express, Citibank, General Re, IC-O, Merck, McKinsey, Proctor & Gamble, and RTZ, and is a principal of the Law and Economics Consulting Group.
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