Media Franchising
Creative License and Collaboration in the Culture Industries
The initial success of a single product like X-Men, Star Trek, and Transformers led to a long-term embrace of media franchising. The author examines the corporate culture behind these production practices, as well as the collaborative and creative efforts involved in conceiving, sustaining, and sharing intellectual properties in media work worlds.
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Produktdetails
- ISBN: 978-0-8147-4347-8
- EAN: 9780814743478
- Produktnummer: 14141894
- Verlag: New York University Press
- Sprache: Englisch
- Erscheinungsjahr: 2013
- Seitenangabe: 300 S.
- Masse: H22.9 cm x B15.3 cm x D0.0 cm 612 g
- Gewicht: 612
- Sonstiges: Professional & Vocational
Über den Autor
Derek Johnson is Assistant Professor of Media and Cultural Studies in the Department of Communication Arts at the University of Wisconsin-Madison. He is the author of Media Franchising: Creative License and Collaboration in the Culture Industries and the co-editor of A Companion to Media Authorship.
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