Wharton on Making Decisions
Complex business situations require careful decisions, and every decision entails risk. For managers, who walk along the cliff's edge every day, it is crucial to ask the right questions and analyze situations carefully before making decisions that will have a lasting impact on their organizations and their careers. But what are the right questions? What is the impact of rapid change and increasing complexity? How can managers use new technologies to improve decisions? In Wharton on Making Decisions, distinguished researchers and thinkers from America's premier business school reveal the latest methods in analyzing alternative options and maki…
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Produktdetails
Weitere Autoren: Kunreuther, Howard C. (Hrsg.) / Gunther, Robert E. (Zus. mit)
- ISBN: 978-0-471-15081-7
- EAN: 9780471150817
- Produktnummer: 13801245
- Verlag: Wiley
- Sprache: Englisch
- Erscheinungsjahr: 2002
- Seitenangabe: 352 S.
- Plattform: PDF
- Masse: 3'957 KB
Über den Autor
STEPHEN J. HOCH is the John J. Pomerantz Professor of Marketing at the Wharton School. HOWARD C. KUNREUTHER is the Cecilia Yen Koo Professor of Decision Sciences and Public Policy and Management, and Codirector of the Risk Management and Decision Processes Center at the Wharton School. ROBERT E. GUNTHER was the coordinating writer for Wharton on Managing Emerging Technologies and Wharton on Dynamic Competitive Strategy.
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