Fundamentals of Strategy
Understand and apply the essential concepts and techniques of strategy Fundamentals of Strategy, 5th Edition, by Whittington, Angwin, Regnér, Johnson and Scholes is a concise and easy-to-follow overview of the fundamental issues and techniques of strategy from the author team of the market-leading Exploring Strategy. This book reflects contemporary business issues and provides insights and examples from a broad range of international organisations. Each chapter is complemented by a wide range of illustrations followed by an end-of-chapter case study to consolidate understanding of how the theories apply to real-world scenarios. This book wil…
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Produktdetails
Weitere Autoren: Johnson, Gerry / Scholes, Kevan / Whittington, Richard / Regnér, Patrick
- ISBN: 978-1-292-35137-7
- EAN: 9781292351377
- Produktnummer: 34331981
- Verlag: Pearson Academic
- Sprache: Englisch
- Erscheinungsjahr: 2020
- Seitenangabe: 232 S.
- Masse: H24.5 cm x B18.9 cm x D1.0 cm 456 g
- Auflage: 5. A.
- Gewicht: 456
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