Tobacco Goes to College
Cigarette Advertising in Student Media, 1920-1980
Documents the history of cigarette advertising on US college and university campuses. From the 1920s to the 1960s, such advertisers had a strong financial grip on student media. Although student newspapers are the main focus of this book, tobacco's presence on campus permeated more than just the student paper. Cigarette brands were promoted at football games, on campus radio and through campus representatives.
CHF 59.50
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
V106:
Fremdlagertitel. Lieferzeit unbestimmt
Produktdetails
- ISBN: 978-0-7864-6819-5
- EAN: 9780786468195
- Produktnummer: 15655426
- Verlag: McFarland & Co Inc
- Sprache: Englisch
- Erscheinungsjahr: 2014
- Seitenangabe: 240 S.
- Masse: H25.4 cm x B17.8 cm x D0.0 cm 431 g
- Abbildungen: notes, bibliography, index
- Gewicht: 431
- Sonstiges: General (US: Trade)
Bewertungen
Anmelden