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Simon Middleton

What You Need to Know About Marketing

Ebook (EPUB Format)

Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, engage in marketing every single day. This is an essential, reliable, speedy and up to date guide to the most robust and important concepts in marketing. This book shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new digital' world… Mehr

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Produktdetails


  • ISBN: 978-0-85708-170-4
  • EAN: 9780857081704
  • Produktnummer: 13836986
  • Verlag: Wiley
  • Sprache: Englisch
  • Erscheinungsjahr: 2012
  • Seitenangabe: 224 S.
  • Plattform: EPUB
  • Masse: 1'904 KB

Über den Autor


Simon Middleton is the author of Build A Brand In 30 Days (Capstone 2010) and founder of specialist consultancy Brand Strategy Guru, Simon has advised some of the best known marketing-led organisations, including: Aviva, Barclays, British Airways, Merial and Pret A Manger.He is Brand and Marketing Director of lifestyle nutrition company All About Weight and Chief Executive of visionary tourism business Norfolk Leisure.Simon is a regular commentator in international media, and appears in Virgin 1's series Seaside's Last Resort as expert brand advisor to Duncan Bannatyne.He is Brand Leadership Fellow at the University of Anglia's prestigious Norwich Business School.

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