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Stephen M. Kosslyn

Clear and to the Point

8 Psychological Principles for Compelling PowerPoint Presentations

Ebook (EPUB Format)

True or False?Most PowerPoint presentations are:·compelling ·illuminating ·informative ·clear and to the pointAnswer: FalseMake a change following the principles of Stephen Kosslyn:·a world authority on the visual brain ·a clear and engaging writerMaking PowerPoint presentations that are clear, compelling, memorable, and even enjoyable is not an obscure art. In this book, Stephen Kosslyn, a renowned cognitive neuroscientist, presents eight simple principles for constructing a presentation that takes advantage of the information modern science has discovered about perception, memory, and cognition. Using hundreds of images and sample slides, h… Mehr

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Produktdetails


  • ISBN: 978-0-19-988645-6
  • EAN: 9780199886456
  • Produktnummer: 13943929
  • Verlag: Oxford University Press
  • Sprache: Englisch
  • Erscheinungsjahr: 2007
  • Plattform: EPUB
  • Masse: 5'743 KB

Über den Autor


Stephen M. Kosslyn is the former Chair of the Department of Psychology, currently Dean of Social Science and John Lindsley Professor of Psychology at Harvard University. A leading authority on the nature of visual mental imagery and visual communication, he has received numerous honors for his work in this field. His previous books include Image and Mind, Wet Mind: The New Cognitive Neuroscience (with Koenig), and Psychology: The Brain, the Person, the World (with Rosenberg).

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