Particularities in the Marketing Mix for Service Operations
Essay from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 5 (excellent), University of Pécs (International PhD Program), course: Marketing I, 30 entries in the bibliography, language: English, abstract: Johnston and Clark (2001, p.3) point out, that everybody is everyday coming several times into contact with service operations. Following Bruhn (1993, p. 781), highly developed economies can be characterised by an over proportional and strong growth of the service sec-tor. Evidence to this statement can be given evidence looking at the statistics in different countries. For example: In 2005, 72…
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Produktdetails
- ISBN: 978-3-640-26695-1
- EAN: 9783640266951
- Produktnummer: 24058986
- Verlag: Grin Verlag
- Sprache: Englisch
- Erscheinungsjahr: 2009
- Seitenangabe: 18 S.
- Plattform: EPUB
- Masse: 1'520 KB
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