Public Relations Ethics
How To Practice PR Without Losing Your Soul
This book represents a practical guide to ethical decision-making tailored specifically to the needs of those who practice and study public relations. It traces the development of ethical theory from ancient Greece through the works of Socrates, Plato, and Aristotle to modern day public relations executives including Harold Burson, Robert Dilenschneider, and Richard Edelman. The book helps readers build personal frameworks for ethical reasoning that will enable them not only to recognize the ethical issues at play in public relations practice but also to analyze the conflicting duties and loyalties in these situations. This volume fills a gap…
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Produktdetails
Weitere Autoren: Wright, Donald K.
- ISBN: 978-1-63157-146-6
- EAN: 9781631571466
- Produktnummer: 19198930
- Verlag: Business Expert Press
- Sprache: Englisch
- Erscheinungsjahr: 2015
- Seitenangabe: 264 S.
- Masse: H22.9 cm x B15.2 cm x D1.4 cm 388 g
- Abbildungen: Paperback
- Gewicht: 388
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