Robert G. Cooper

Winning at New Products

Creating Value Through Innovation

Ebook (EPUB Format)

For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around t… Mehr

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Produktdetails

ISBN: 978-0-465-09333-5
EAN: 9780465093335
Produktnummer: 22910302
Verlag: Basic Books
Sprache: Englisch
Erscheinungsjahr: 2017
Seitenangabe: 448 S.
Plattform: EPUB
Masse: 48'352 KB

Über den Autor

Dr. Robert G. Cooper is ISBM Distinguished Research Fellow at Pennsylvania State University and Professor Emeritus at McMaster University in Canada. The author of several books, he is a fellow of the Product Development and Management Association since 1999.