The Strategy Pathfinder
Core Concepts and Live Cases
A unique and innovative approach to developing knowledge and capabilities in strategic management. The 'case-lets' allow students to 'learn-by-doing'. The approach offered in this book can be especially effective when teamed with content on the theory and method of strategic management. Michael A. Hitt, Texas A&M University Do we really need another book on strategy? Well The Strategy Pathfinder is one with an attitude! Its effective use of an impressively broad range of micro-cases that cover the main concepts of business strategy gives students a succinct and very practical approach to the subject. Peter Hagström, Stockholm School of E…
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Produktdetails
Weitere Autoren: Angwin, Duncan / Cummings, Stephen
- ISBN: 978-1-119-99588-3
- EAN: 9781119995883
- Produktnummer: 13825727
- Verlag: Wiley
- Sprache: Englisch
- Erscheinungsjahr: 2011
- Seitenangabe: 432 S.
- Plattform: EPUB
- Masse: 6'585 KB
- Auflage: 2. Aufl.
Über den Autor
Duncan Angwin is Professor of Strategy at Oxford Brookes University, Oxford, United Kingdom. Stephen Cummings is Professor of Strategy at Victoria Management School, Victoria University of Wellington, New Zealand Chris Smith is Senior Lecturer in Strategy at University of Adelaide, Australia.
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