Social Media, Political Marketing and the 2016 U.S. Election
Facebook, Twitter and Instagram create new ways to market political campaigns and new channels for candidates and voters to interact. This volume investigates the role and impact of social media in the 2016 U.S. election, focusing specifically on the presidential nominating contest. Through case studies, survey research and content analysis, the researchers employ both human and machine coding to analyse social media text and video content. Together, these illustrate the wide variety of methodological approaches and statistical techniques that can be used to probe the rich, vast stores of social media data now available. Individual chapters e…
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Produktdetails
Weitere Autoren: Newman, Bruce I. (Hrsg.)
- ISBN: 978-1-351-10550-7
- EAN: 9781351105507
- Produktnummer: 30602159
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2018
- Seitenangabe: 220 S.
- Plattform: EPUB
- Masse: 6'074 KB
Über den Autor
Christine B. Williams is Professor of Political Science at Bentley University, USA, and holds a MA and PhD from Indiana University, USA. She is North American Managing Editor at the Journal of Political Marketing and serves on editorial boards for several other journals. Her publications focus on political communication, specifically new and emerging technologies and e-government. Bruce I. Newman is Professor of Marketing as well as the Wicklander Fellow in Business Ethics at DePaul University, USA. He is one of the world's leading experts in political marketing and combines an expertise in marketing and politics with his knowledge of consumer psychology and statistical applications. He is the founding editor-in-chief of the Journal of Political Marketing. He has published more than 15 books and numerous articles on the subjects of political marketing and consumer psychology.
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