Advertising 2.0
Social Media Marketing in a Web 2.0 World
Professor and advertising pro Tracy L. Tuten shows old-line marketers how to take advantage of the newfangled concepts and tools Web 2.0 enables.
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Produktdetails
- ISBN: 978-0-313-35296-6
- EAN: 9780313352966
- Produktnummer: 3700903
- Verlag: Praeger Publishers
- Sprache: Englisch
- Erscheinungsjahr: 2008
- Seitenangabe: 216 S.
- Masse: H22.9 cm x B15.2 cm x D1.1 cm 321 g
- Abbildungen: Paperback
- Gewicht: 321
Über den Autor
Tracy L. Tuten is Associate Professor of Marketing at Longwood University.
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