Chris Fill

Essentials of Marketing Communications

Ebook (PDF Format)

Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles and theories of marketing communications. Written in a lively and engaging style, the book provides you with a coherent and consistent text, blending marketing communications principles and theory with practice. Divided into three parts, the book considers the strategic issues associated with managing marketing communications activities before moving on to look at branding, budgeting and evaluation issues and concluding with chapters on stakeholders, international marketing communications, and the operations and personnel involved in th… Mehr

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Produktdetails

ISBN: 978-0-273-73845-9
EAN: 9780273738459
Produktnummer: 31732197
Verlag: Pearson HigherEducation
Sprache: Englisch
Erscheinungsjahr: 2011
Seitenangabe: 440 S.
Plattform: PDF
Masse: 13'505 KB

Über den Autor

Chris Fill is the founder and Managing Director of Fillassociates (www.fillassociates.co.uk). The company develops learning materials related to marketing and corporate communications, provides training, evaluation and consultancy for organisations wishing to manage their marketing communications and corporate reputation. Formerly a Principal Lecturer at the University of Portsmouth, Chris is a Visiting Professor at several European Business Schools and a Fellow of The Chartered Institute of Marketing where he is the Senior Examiner responsible for the Professional Postgraduate Diploma module, Managing Corporate Reputation.