Small Data: The Tiny Clues That Uncover Huge Trends
Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends three hundred nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small clues to help solve a stunningly diverse array of challenges. Lindstrom connects the dots in this globe-trotting narrative that will fascinate not only marketers and brand managers, but anyone interested in the infinite variations of human be…
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Produktdetails
- ISBN: 978-1-250-11801-1
- EAN: 9781250118011
- Produktnummer: 19782987
- Verlag: Macmillan USA
- Sprache: Englisch
- Erscheinungsjahr: 2017
- Seitenangabe: 256 S.
- Masse: H21.1 cm x B13.9 cm x D2.0 cm 220 g
- Gewicht: 220
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Martin Lindstrom
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