Expanding Disciplinary Space: On the Potential of Critical Marketing
Expanding disciplinary Space: On the Potential of Critical Marketing provides an introduction to the major perspectives in critical marketing studies. It contains theoretical reflections on critical marketing whilst building on the key concepts and ideas, which are vital to the subject, through detailed empirical studies. An international collection of marketing experts discuss the eclectic character and potential of the critical turn within marketing theory and practice. Chapters explore topics such as marketing academia, consumer research, political marketing, marketing ethics, postcolonial epistemic ideology in marketing, marketing theory,…
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Produktdetails
Weitere Autoren: Hewer, Paul (Hrsg.) / Tadajewski, Mark (Hrsg.)
- ISBN: 978-1-317-85022-9
- EAN: 9781317850229
- Produktnummer: 31849740
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2014
- Seitenangabe: 248 S.
- Plattform: PDF
- Masse: 1'474 KB
Über den Autor
Douglas Brownlie is Professor of Marketing in the School of Management at the University of Stirling, UK.Paul Hewer is Senior Lecturer in Marketing at Strathclyde University, UK. He is the co-editor of the Journal of Marketing Management.Mark Tadajewski is Professor of Marketing at Durham University, UK. He is the co-editor of the Journal of Marketing Management.
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