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Promos, Spoilers, and Other Media Paratexts
Highlights the trailers, merchandising and cultural conversations that shape our experiences of film and televisionIt is virtually impossible to watch a movie or TV show without preconceived notions because of the hype that precedes them, while a host of media extensions guarantees them a life long past their air dates. An onslaught of information from print media, trailers, internet discussion, merchandising, podcasts, and guerilla marketing, we generally know something about upcoming movies and TV shows well before they are even released or aired. The extras, or paratexts, that surround viewing experiences are far from peripheral, shaping o…
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Produktdetails
- ISBN: 978-0-8147-3234-2
- EAN: 9780814732342
- Produktnummer: 21432513
- Verlag: Princeton University Press
- Sprache: Englisch
- Erscheinungsjahr: 2010
- Plattform: EPUB
- Masse: 2'952 KB
Über den Autor
Jonathan Gray
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