Guerrilla Trade Show Selling
New Unconventional Weapons and Tactics to Meet More People, Get More Leads, and Close More Sales
Using guerrilla tactics to cash In at trade showsEach year, 1.3 million companies reach out to 85 million people at more than 4300 commercial and association-sponsored trade shows. In this groundbreaking book, marketing pros Mark Smith and Orvel Ray Wilson team up with living legend Conrad Levinson to show sales people and entrepreneurs how to apply Levinson's world-famous guerrilla marketing and selling techniques to this medium. The arsenal of advice includes making the best use of available technologies; behavior to avoid; how smaller companies can effectively compete with larger companies; attracting the right customers; connecting with p…
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Produktdetails
Weitere Autoren: Wilson, Orvel R. / Levinson, Conrad
- ISBN: 978-0-471-16568-2
- EAN: 9780471165682
- Produktnummer: 9220133
- Verlag: John Wiley & Sons
- Sprache: Englisch
- Erscheinungsjahr: 1997
- Seitenangabe: 324 S.
- Masse: H23.4 cm x B15.6 cm x D1.7 cm 494 g
- Abbildungen: Paperback
- Gewicht: 494
Über den Autor
JAY CONRAD LEVINSON is the author of the best-selling Guerrilla Marketing Series. MARK S. A. SMITH, an internationally acclaimed speaker and writer on trade show selling, has over 200 articles published and was past president of the Colorado Speakers Association. ORVEL RAY WILSON is an internationally acclaimed author and speaker on sales, marketing, and management. Coauthor of Guerrilla Selling: Unconventional Weapons and Tactics for Increasing Your Sales, he is President of The Guerrilla Group, Inc., an international training and consulting firm serving clients worldwide.
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