Brand Atlas
Branding Intelligence Made Visible
Read it in a half hour. Refer to it forever.Are you a big-picture person? Just want a quick overview of the most critical and relevant brand topics? If you answered yes, Brand Atlas is for you.More than fifty brand topics are defined. Each one with a call to action and insightful quotes from thought leaders and brand visionaries. Compelling diagrams illuminate concepts, processes, and tools.Alina Wheeler's first bestselling book, Designing Brand Identity, was a road map to implementation of the entire branding process, from research through launch. Alina Wheeler and Joel Katz created Brand Atlas for a new generation of time-crunched brand bui…
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Produktdetails
- ISBN: 978-0-470-43342-3
- EAN: 9780470433423
- Produktnummer: 6384108
- Verlag: Wiley
- Sprache: Englisch
- Erscheinungsjahr: 2011
- Seitenangabe: 144 S.
- Masse: H22.9 cm x B16.3 cm x D1.5 cm 438 g
- Gewicht: 438
Über den Autor
Alina Wheeler is a branding consultant and author of Designing Brand Identity (Wiley), the bestselling global resource for businesses and nonprofits. Her business is managing perception; her service is strategic imagination and her passion is brand. She was advisory council member for The Dictionary of Brand, edited by Marty Neumeier, along with Seth Godin, Al Ries, and Tom Kelley.Joel Katz is an information designer and a global authority on the visualization of complex information. He lectures internationally and is a Fellow of the American Academy in Rome (2003). A graduate of Yale College and the Yale School of Art in graphic design, he teaches information design at The University of the Arts and Philadelphia University.
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