Destination Marketing
An international perspective
This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation. The contributors examine new methods and marketing approaches used within the field through a combination of theoretical and practical approaches. With discussions of topics including image, branding, attractions and competitiveness, the chapters in this volume offer new insight into contemporary developments such as medical tourism, Islamic tourism and film-induced tourism. Presenting detailed findings and a range of methodologies, ranging from surveys to travel writings and ethnography, this…
Mehr
CHF 49.65
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
Versandkostenfrei
Produktdetails
Weitere Autoren: Kozak, Nazmi (Hrsg.)
- ISBN: 978-1-317-51780-1
- EAN: 9781317517801
- Produktnummer: 19571717
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2015
- Seitenangabe: 212 S.
- Plattform: EPUB
- Masse: 3'075 KB
- Abbildungen: 12 schwarz-weiße Abbildungen, 5 schwarz-weiße Fotos, 7 schwarz-weiße Zeichnungen, 13 schwarz-weiße Tabellen
Über den Autor
Metin Kozak is Professor of Tourism in the School of Tourism and Hospitality Management, Dokuz Eylul University, Turkey. Nazmi Kozak is Professor of Tourism in the School of Tourism and Hospitality Management, Anadolu University, Turkey.
40 weitere Werke von Metin (Hrsg.) Kozak:
Destination Competitiveness, the Environment and Sustainability
An international perspective
An international perspective
Ebook (EPUB Format)
CHF 75.45
International Case Studies in Tourism Marketing
An international perspective
An international perspective
Ebook (EPUB Format)
CHF 51.60
Advances in Tourism Destination Marketing
An international perspective
An international perspective
Ebook (EPUB Format)
CHF 53.50
International Case Studies in Tourism Marketing
An international perspective
An international perspective
Ebook (PDF Format)
CHF 50.95
Bewertungen
Anmelden