Breakthrough Copywriter 2.0: An Advertising Field Guide to Eugene M. Schwartz' Classic (Masters of Copywriting)
There was one copywriter who made millionaires from people who read his book, but never wrote an ad.You may or may not have heard of Eugene M. Schwartz - one of the most successful copywriters in advertising history.He worked three hours a day and you couldn't pay him any amount to write your copy.Seriously. At one point he wrote up just how he did it. And never wrote about that subject ever again.Eugene Schwartz wrote a classic on copywriting almost 50 years ago that is probably one of the most powerful, and profitable, books on copywriting and marketing ever written.That book has been kept available only as a rare hardback gift edition. Gen…
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Produktdetails
- ISBN: 978-1-393-47035-9
- EAN: 9781393470359
- Produktnummer: 34153018
- Verlag: Midwest Journal Press
- Sprache: Englisch
- Erscheinungsjahr: 2018
- Plattform: EPUB
- Masse: 347 KB
Über den Autor
Dr. Worstell is known for the depth and volume of his research - as well as his published works. With seven degrees to his credit, ranging from comparative religions to computer networking, there are few fields he hasn't researched as a means to finding workable truths anyone can apply.His current work is in making fiction writing profitable, and kicking over the bee-hives of established guru's in that field. Worstell feels that creating a living by writing should be simple and inexpensive. Most of his work is available through his blog posts long before they become books. This blog-to-book method is a way of sharing and refining his material broadly to everyone.
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