Key Account Manager's Pocketbook
2nd Edition
The new, 2nd edition of the Key Account Manager's Pocketbook gives practical advice on how to keep and develop important customers, thereby maximising ongoing revenue streams, reducing sales costs, improving investment planning and increasing market knowledge. It opens by describing the key account manager's role and then goes on to describe how to rise up the so-called customer perception ladder, moving from a simple commodity supplier to developing a solid, long-term business partnership with your key customers. The author next explains how to develop the 'key account development plan', how to increase your influence with the decision-maker…
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Produktdetails
- ISBN: 978-1-908284-32-7
- EAN: 9781908284327
- Produktnummer: 27231685
- Verlag: Management Pocketbooks
- Sprache: Englisch
- Erscheinungsjahr: 2013
- Seitenangabe: 112 S.
- Plattform: PDF
- Masse: 2'444 KB
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