Penny (Hrsg.) Norton

Promoting Property

Insight, Experience and Best Practice

Ebook (PDF Format)

This book explores the wide-ranging elements of property PR in the UK, with a strong emphasis on communications theory, strategy and technique. The editors begin with an introduction to the property cycle and the role of property PR within it; consideration of the changes and challenges facing the industry; various structures of property communications; and the need for a strategic approach. Subsequent chapters provide perspectives and lessons from contributors in a variety of property sectors including commercial property, estate agency, social housing, property consultancy, proptech, retail and homebuilding. The book concludes with insight… Mehr

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Produktdetails

Weitere Autoren: Male, Liz (Hrsg.)

ISBN: 978-1-00-003865-1
EAN: 9781000038651
Produktnummer: 33843061
Verlag: Taylor & Francis Ltd.
Sprache: Englisch
Erscheinungsjahr: 2020
Seitenangabe: 228 S.
Plattform: PDF
Masse: 26'423 KB
Auflage: 1. Auflage
Abbildungen: 26 schwarz-weiße Abbildungen, 10 schwarz-weiße Fotos, 12 schwarz-weiße Zeichnungen, 1 schwarz-weiße Tabellen

Über den Autor

Penny Norton is the director of PNPR and founder of ConsultOnline. Her work covers all elements of property PR, from pre-planning consultation through to media relations for property consultancies. Penny is the author of Public Consultation and Community Involvement in Planning: A Twenty-First Century Guide (Routledge, 2017) and she writes extensively for property publications.Liz Male MBE is the founder of LMC (Liz Male Consulting). She has 30 years' experience of marketing communications, corporate reputation and issues-led PR for the property and construction industry in both agency and in-house roles.