Presidential Communication and Character
White House News Management from Clinton and Cable to Twitter and Trump
This book traces the evolution of White House news management during America's changing media environment over the past two decades. Comparing and contrasting the communication strategies of Bill Clinton, George W. Bush, Barack Obama, and Donald Trump, it demonstrates the difficulty that all presidents have in controlling their messages despite a seemingly endless array of new media outlets and the great advantages of the office. That difficulty is compounded by new media's amplification of presidential character traits for good or ill. Facebook, Twitter, and YouTube notwithstanding, presidential power still resides in the power to persuade,…
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Produktdetails
- ISBN: 978-1-315-44703-2
- EAN: 9781315447032
- Produktnummer: 26594387
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2018
- Seitenangabe: 224 S.
- Plattform: PDF
- Masse: 5'044 KB
- Abbildungen: 4 schwarz-weiße Abbildungen, 4 schwarz-weiße Fotos, 36 schwarz-weiße Tabellen
Über den Autor
Stephen J. Farnsworth is Professor of Political Science and International Affairs, and Director of the Center for Leadership and Media Studies, at the University of Mary Washington. He is the author or coauthor of six books on the presidency and the mass media, and is a 2017 recipient of the State Council of Higher Education for Virginia's Outstanding Faculty Award.
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