Selling: Building Partnerships
Selling: Building Partnerships 9e remains the most innovative textbook in Selling with its unique role plays, mini-cases, and focus on knowledge and skills critical to the partnership process and successful business professionals. Emphasized throughout is the need for salespeople to be flexible and adapt strategies to customer needs, buyer social styles, and other relationship needs and strategies. This is followed by thorough discussion of the salesperson as manager and how planning and continual learning enable effective selling and career growth. This market-leading textbook has been recently updated to include McGraw-Hill's Connect and Sm…
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Produktdetails
Weitere Autoren: Tanner, John F.
- ISBN: 978-0-07-786100-1
- EAN: 9780077861001
- Produktnummer: 15810545
- Verlag: Mcgraw Hill Book Co
- Sprache: Englisch
- Erscheinungsjahr: 2013
- Seitenangabe: 576 S.
- Masse: H25.9 cm x B21.1 cm x D2.3 cm 1'202 g
- Auflage: 9. A.
- Gewicht: 1202
- Sonstiges: Ab 18 J.
Über den Autor
Stephen Castleberry received his Ph.D. in business administration from the University of Alabama. He is professor of marketing and head of the Marketing Department at the University of Minnesota Duluth. In addition to personal selling, he teaches marketing principles, marketing ethics, and marketing research. He has also taught at Northern Illinois University and the University of Georgia. He has published more than 45 referred national and international journal articles and is the past marketing editor of the Journal of Applied Business Research.
2 weitere Werke von Stephen B. Castleberry:
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