The Internationalisation of Retailing in Asia
Retailing in Asia is currently undergoing a major process of internationalization. Retailers from Europe and North America are entering the Asian market and stimulating changes to the traditional retail structures: public policy agencies are considering what types of intervention are appropriate; and all of this is affecting fundamentally the managerial culture of retailing in the region. This book brings together a range of experts in retail research, mostly drawn from across Asia, who provide origingal, in-depth, analysis of this key development. It explores the conflicts and benefits that arise as retailing is Asia becomes internationalize…
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Produktdetails
Weitere Autoren: Dawson, John (Hrsg.) / Larke, Roy (Hrsg.) / Mukoyama, Masao (Hrsg.)
- ISBN: 978-1-134-39267-4
- EAN: 9781134392674
- Produktnummer: 14485262
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2004
- Seitenangabe: 240 S.
- Plattform: PDF
- Masse: 1'623 KB
- Abbildungen: 31 schwarz-weiße Tabellen
Über den Autor
John Dawson, Masao Mukoyama, Sang Chui Choi and Roy Larke
2 weitere Werke von Sang (Hrsg.) Chul Choi:
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