Digital Marketing Excellence
Planning, Optimizing and Integrating Online Marketing
Now in its fifth edition, the hugely successful Digital Marketing Excellence is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric e-marketing plans. This new edition seamlessly integrates the latest changes in social media technology, including expanded coverage of mobile technology.Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, fifth edition provides a vital reference point for all students and managers involved in marketing strategy and implementation.
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Produktdetails
Weitere Autoren: Smith, PR
- ISBN: 978-1-138-19170-9
- EAN: 9781138191709
- Produktnummer: 22107920
- Verlag: Taylor and Francis
- Sprache: Englisch
- Erscheinungsjahr: 2017
- Seitenangabe: 690 S.
- Masse: H24.6 cm x B18.9 cm 1'440 g
- Auflage: 5. A.
- Abbildungen: farb. Abb.
- Gewicht: 1440
Über den Autor
Dave Chaffey is a leading internet marketing consultant, trainer and author. Recognised by the CIM as one of 50 gurus who have shaped the future of marketing, Dave is an examiner on the CIM e-Marketing Award and course director for CIM e-marketing workshops since 1997. Dave Chaffey is CEO of SmartInsights.com, an online publisher and consultancy providing advice on digital marketing strategy to members in over 100 countries worldwide.PR Smith is an international speaker, marketing consultant and author of a range of books including digital marketing planning and integrated marketing communications. PR created SOSTAC® Planning framework, voted in the Top 3 business models worldwide by CIM and recently adopted by many companies including LinkedIn and KPMG. Paul just launched the SOSTAC® Certified Planners online portal www.sostac.org. He also founded www.GreatSportsmanship.org, an NFP programme which combines short stories and social media to inspire a new generation of global citizens.
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