The Winner Effect: The Neuroscience of Success and Failure
What makes a winner? Why do some people succeed both in life and in business, and others fail? Why do a few individuals end up supremely powerful, while many remain powerless?The winner effect is a term used in biology to describe how an animal that has won a few fights against weak opponents is much more likely to win later bouts against stronger contenders. As Ian Robertson reveals, it applies to humans, too. Success changes the chemistry of the brain, making you more focused, smarter, more confident, and more aggressive. The effect is as strong as any drug. And the more you win, the more you will go on to win. But the downside is that winn…
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Produktdetails
- ISBN: 978-1-250-00167-2
- EAN: 9781250001672
- Produktnummer: 19357250
- Verlag: Thomas Dunne Books
- Sprache: Englisch
- Erscheinungsjahr: 2012
- Seitenangabe: 306 S.
- Masse: H24.4 cm x B16.4 cm x D3.2 cm 507 g
- Gewicht: 507
Über den Autor
Ian H. Robertson
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