Gergely Sznolnoki

Successful Social Media and Ecommerce Strategies in the Wine Industry

Ebook (PDF Format)

Social media and ecommerce has an enormous impact in today's wine industry, particularly among the Internet-savvy millennial generation. This book analyzes new communication platforms used in digital wine marketing, allowing students and researchers to understand how both producers and consumers deal with these modern communication and selling platforms. Providing in-depth examples from around the world, the contributing authors explore how wineries use Facebook and other social media platforms to interact with consumers, crowdsourcing techniques to build a new wine business, cross-cultural analysis, and other tactics that give insight into t… Mehr

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Produktdetails

Weitere Autoren: Thach, Liz / Kolb, Dani

ISBN: 978-1-137-60298-5
EAN: 9781137602985
Produktnummer: 19892627
Verlag: Palgrave Macmillan
Sprache: Englisch
Erscheinungsjahr: 2016
Seitenangabe: 168 S.
Plattform: PDF
Masse: 2'990 KB
Auflage: 1st ed. 2090
Abbildungen: Bibliographie

Über den Autor

Gergely Szolnoki is Senior Research Associate at Geisenheim University, Germany, where he researches consumer behavior, market analysis, wine sensory, and social media. He has published several articles and books in German, English and Hungarian. Liz Thach is Distinguished Professor of Wine and Professor of Management at Sonoma State University, USA. She also works as a wine judge and serves on several non-profit wine boards. Dani Kolb is a manager at Kellen Global Association Management Company, where she is responsible for the communication activities of associations from various industries and professions. She has an MBA in Wine and Spirits from the Bordeaux Management School, France.