The Marketing Plan Handbook
Develop Big-Picture Marketing Plans for Pennies on the Dollar
Deliver Big-Picture Marketing Plans for Pennies on the DollarSuccessful marketing expert and copywriter Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks to reveal the critical steps you need to cross over from business owner to marketplace competitor.Dishing bite-sized lessons, supported by in-chapter exercises and end-of-chapter actions, Bly coaches you in creating an effective marketing plan that produces the results of an expensive marketing consultant without the hefty cost.Learn how to:Develop a clear business visionPosition your business and services strategicallyResearch your market and tar…
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Produktdetails
- ISBN: 978-1-61308-303-1
- EAN: 9781613083031
- Produktnummer: 21806077
- Verlag: Entrepreneur Press
- Sprache: Englisch
- Erscheinungsjahr: 2015
- Seitenangabe: 324 S.
- Plattform: EPUB
- Masse: 11'694 KB
- Auflage: Second Edition
Über den Autor
Robert W. Bly is a professional writer, speaker, and marketing consultant with over three decades of experience in business-to-business, high-tech, and direct response marketing. He became a self-made multimillionaire while still in his 30s and is the author of The Copywriter's Handbook and Secrets of a Freelance Writer. Bly writes a column for Target Marketing magazine and publishes his e-newsletter, The Direct Response Letter, for more than 60,000 subscribers.
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