The Centre Brain
5 Prompts To Persuasive Power
When facing a red light, what can you say to turn it green? Hooking an audience? Sweating in a job interview? The results of what you say aren't coincidence. Whether you persuade, or not, is down to whether you use the right prompts. The Centre Brain - the body's action centre - responds to what it hears. And, if the right prompts are used, the brain can be persuaded to act. This book explains why your communication works, or doesn't. Why you prompt action, or don't. The result of a 20-year quest to discover what prompts action, this book offers readers a glimpse into the story behind their stories. Combining psychological insight, real-li…
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Produktdetails
- ISBN: 978-0-281-07791-5
- EAN: 9780281077915
- Produktnummer: 23808668
- Verlag: Princeton University Press
- Sprache: Englisch
- Erscheinungsjahr: 2017
- Seitenangabe: 172 S.
- Plattform: EPUB
- Masse: 1'997 KB
Über den Autor
Steve Adams works with charities, organisations and churches, on brand, story and communication, helping them use the five prompts of CentreBrain to trigger action. He's a popular conference speaker, has worked in TV, Radio and Magazines, and as Tearfund's Head of Global Brand and Communication.
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